Amazon is set to deactivate all Astro for Business robots on September 25, less than a year after their release as security devices for small and medium-sized businesses (SMBs) at $2,350. The decision puts the device among Amazon’s failed products.
Amazon announced Astro in September 2021 as a home robot, which remains available as a $1,600 invite-only preview. In November, Amazon pivoted Astro for SMBs, but GeekWire reported that emails were sent to employees and customers announcing that the devices will stop working on September 25. Customers were informed their personal data will be deleted from the device, with patrol or investigation videos remaining available on the Ring app until expiration.
Amazon will stop charging users for subscriptions like Astro Secure, which allowed the robot to patrol businesses, and Ring Protect Pro, which stored video history. The company is offering refunds of $2,350 and a $300 Amazon credit, along with unused, prepaid subscription fees.
Amazon did not disclose the number of robots sold, but it is unfortunate to see such expensive technology become obsolete so quickly. The Astro for Business robots cannot be repurposed as home robots, and Amazon encourages owners to recycle them through its Amazon Recycling Program.
Astro’s Slow Start
Amazon introduced Astro in late 2021, but it remains unavailable to the general public. In May 2023, Business Insider reported that Amazon chose to release Astro for Business over a lower-cost consumer model. Astro for Business could patrol spaces up to 5,000 square feet, carry small devices, and was controllable via Alexa.
Astro’s release comes amidst financial challenges for Alexa and notable layoffs within Amazon’s devices division. However, Amazon remains committed to releasing the home version of Astro, potentially incorporating generative AI features.
Astro’s Future
Amazon continues to explore generative AI for Astro, hoping to integrate it with a subscription-based version of Alexa. However, given the prolonged development time and the sudden discontinuation of the business version, there are concerns about the viability and cost-effectiveness of a consumer Astro.
Astro’s development occurs during a critical time for Amazon’s devices business as it seeks to make Alexa profitable. Analysts suggest that further investment in Alexa might be reduced if the paid tier does not succeed.
Astro faces significant challenges in achieving a successful release and consumer demand. Meanwhile, the business version joins other discontinued Amazon products such as Just Walk Out, Amazon Glow, Fire Phone, Dash buttons, and the Amazon Smart Oven.
