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Fabiana Meléndez Ruiz

Founder and CEO of Refuerzo Collaborative

Fabiana, a Venezuelan-American communications expert and strategic storyteller, is passionate about understanding the diverse perspectives of individuals, as instilled by the mantra her mother told her every day: “cada cabeza es un mundo” (everyone’s head is their own world). Leveraging her industry knowledge, she educates clients on innovative marketing and PR approaches, immersing herself in their worlds, from James Beard Award-winning restaurants to B2B tech giants and authors.
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Fabiana, a Venezuelan-American communications expert and strategic storyteller, is passionate about understanding the diverse perspectives of individuals, as instilled by the mantra her mother told her every day: “cada cabeza es un mundo” (everyone’s head is their own world). Leveraging her industry knowledge, she educates clients on innovative marketing and PR approaches, immersing herself in their worlds, from James Beard Award-winning restaurants to B2B tech giants and authors.

With a track record of securing notable coverage in top publications like Business Insider and Forbes, she excels in micromedia strategies, event planning, and influencer marketing. Recognized for her achievements, Fabiana has received honors such as Reagan Communications’ Top Women in Communications Rising Star Award, AWC Awards for her work with HEXAH and the Young Women’s Alliance, the WCA Mentorship Award, and more. Her expertise has also been featured in publications like Fast Company and Austin Woman Magazine.

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