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    "name": "Susie Taaffe",
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    "description": "<p>Susie Taaffe is the CEO and founder of Skanties anti-shapewear, dedicated to empowering women to embrace their natural form, reject unnatural beauty standards, and celebrate their unique and beautiful bodies.</p>n<p>When Susie&#8217;s marriage unexpectedly crumbled four years prior, she took lifeu2019s harsh blow as a massive call to action. Suddenly a single mother with three young kids under the age of 5, Susie used her previous manufacturing contacts and design experience to turn her anti-shapewear idea into a global business. Known as Pettipants Underwear by Missy Massy in Australia, these unique undergarments combine comfort, style, and practicality, offering women a revolutionary clothing item that promotes body positivity and self-love.</p>n<p>Under Susie&#8217;s leadership, Missy Massy&#8217;s innovative approach to fashion and body image has garnered recognition. In 2023, they were finalists in the Championing Health category at the prestigious Telstra Business Awards. Additionally, Susie was the proud recipient of the 2022 Brisbane Lord Mayoru2019s Women in Business Grant. Having launched Skanties in the U.S. market in 2023, Susie continues to expand this global movement, remaining dedicated to helping women reclaim their feminine power through fashion, and to empower people to love themselves from the inside out.</p>n<p>Susie was named as one of the Top 30 Personalities Disrupting The Fashion Industry In 2022 and can be seen inu00a0<a href="https://nyweekly.com/business/shifting-the-conversation-how-the-founder-of-skanties-susie-taaffe-is-revolutionizing-the-shapewear-industry/">New York Weekly</a>,u00a0<a href="https://graziamagazine.com/us/articles/how-susie-taaffe-is-changing-the-silhouette-of-shapewear-culture-through-her-brand-skanties/">Grazia</a>,u00a0<a href="https://thenycjournal.com/top-30-personalities-disrupting-the-fashion-industry-in-2022/">The NYC Journal</a>,u00a0u00a0<a href="https://www.awomansbible.com/susie-taaffe-getting-back-into-shape-for-your-bikini/">A Womenu2019s Bible</a>,u00a0<a href="https://choosethetude.com/big-conversations/">u2018Tude Talk TV</a>, and more.</p>n",
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