James Dyson, the founder, is known for revolutionary products like the DC01 vacuum cleaner. His latest venture into beauty includes the development of hair care products, utilizing Dyson’s signature V9 motor technology.
Dyson’s new Chitosan cream and serum, launching this month, coat individual hair strands with a micro-structure for all-day hold and shine. These products work seamlessly with Dyson’s hair tools or can be used alone.
Dyson emphasized the move into wet products as a natural extension of their expertise in understanding and improving scientific formulations. The Chitosan line features pre-style cream and post-style serum, designed to work with the new Airwrap i.d., an advanced multistyler and dryer with Bluetooth technology.
The company, led by Dyson and a team of experts, is committed to innovation in beauty, aiming to disrupt the market with science-backed formulations and smart packaging. The products launch in the U.S. and Canada on August 15 and will roll out internationally later.
Dyson’s approach to beauty is characterized by a dedication to solving problems and a relentless pursuit of innovation, continuing the legacy of ingenuity that defines the brand.
